Market Studies


IPTV
The Telco's New Light Sword


Published: June 2005

Overview | TOC | TOF

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    Overview:

    While FTTP has been the biggest telecommunications story for the last couple of years (first as a potential and now in deployment) next year's story is going to be that the RBOCs are moving into residential video delivery in a big way. This was very clear in this year's SuperComm in Chicago. Everyone there seemed to be selling IPTV or something associated with it. After so much testing, learning, false starts and failures, the RBOCs are really committing to a massive effort to compete on a network basis in residential video delivery! This report will highlight the video effort of the RBOCs; it includes an extensive description of IPTV and its associated technologies; it will provide an in-depth review of the various last mile architectures, and the approaches to video delivery; as well as provide extensive forecasts for subscribers, penetration rates, costs, and revenues from these services.

    The RBOCs, all four to greater or lesser extents, are now in the process of rolling out FTTP (fully detailed in our report “FTTP – Going Strong in 2005.”) Verizon has a monumental effort underway, and the others are in various stages (lab tests, minor deployments or preparing massive rollouts) of deployment. The RBOCs are simultaneously on the verge of actually moving into the video business in a massive way. At least two of the four RBOCs are expected to be in the residential TV delivery business before the end of 2005 and they should become major residential video players in 2006. Several relatively new technologies will be deployed in their entries into that business, and the RBOCs will use just about every imaginable combination of those technologies to achieve their objectives. This report covers all details of these video delivery activities with an emphasis on the latest of these technologies - Internet Protocol Television (IPTV.)

    IPTV is the heart of the RBOC plans to attack the video market. IPTV is not just a different way to deliver TV (it is, of course, that also) but it has the potential to be the basis of a whole new suite of services.

    Some of these could include:

    • Four high-quality TV streams, including high-definition TV.
    • Instant channel-changing.
    • Customizable channel lineups.
    • Video on demand.
    • Multimedia interactive program guides.
    • Event notifications and remote access to IPG (Individualized Program Guide) and digital video-recording function.The ability to alert a customer of upcoming favorite shows, or Caller ID and instant messaging right on their TV screen.
    • Tuner-less picture-in-picture functionality.
    • Photos shared from a networked computer and played back through the TV.
    • HDTV.
    • DVR (digital video recorder) functionality on multiple TV sets.
    • Multimedia and interactive video.
    • Sharing family videos.
    • 3-D gaming.
    • Setting camera angles for sporting events.

    While some of these are not completely new, most are, and together they are a very impressive list. As noted, they could form the basis for a whole new video service.

    This report will consider:

    • The details of the various options for deploying video – FTTX, broadcast video and IPTV.
    • The details of the RBOC PON.
    • Details of the various RBOC access architectures, and how video fits into these architectures.
    • The current deployment scenarios of the RBOCs.
    • The specific plans of each of the RBOCs.
    • Forecasts for deployment scenarios for each of the RBOCs.
    • Forecasts of RBOC IPTV subscribers, penetration rates, costs, and revenues from IPTV.
    • Market projections for vendors of the equipment and software.


    Table of Contents


    TABLE OF CONTENTS

    TABLE OF FIGURES

    THE LIGHTWAVE NETWORK SERIES OF REPORTS

    INTRODUCTION

    APPROACHES FOR ACCESS ARCHITECTURE

    Fiber to the "X"

    xDSL Versions
    Fiber to the Neighborhood (FTTN)
    Fiber to the Node (FTTN)
    Fiber to the Curb (FTTC)

    Passive Optical Networks

    PON Fundamentals

    Status of PON
    Advantage and Disadvantages of PON
    Types of PONs

    BPON
    EPON
    GPON

    RBOC RFP PON

    APPROACHES TO VIDEO DELIVERY

    Broadcast

    IPTV

    IPTV Architecture

    IPTV Global Architecture

    Super Hub Office
    Video Hub Office
    Serving Offices

    IPTV Distribution and Access Architecture
    IPTV Channel Selection

    RBOC VIDEO PLANS

    Verizon Plan

    Verizon - Physical Description

    Delivery Architecture
    Video Architecture

    Verizon – Video Services

    SBC Plan

    SBC – Physical Description

    Delivery Architecture
    Video Architecture

    SBC – Lightspeed Services

    BellSouth Plan

    BellSouth – Physical Description

    Qwest Plan

    IPTV MARKET ANALYSIS

    Forecast for RBOC Video Implementation – the Scenario

    Verizon
    SBC
    BellSouth
    Qwest

    RBOC IPTV Subscribers Summary

    Network Deployment
    RBOC IPTV Subscribers

    Video Costs

    Long-haul Equipment and Specific Entities for Video
    Software
    Integration Services
    Cutover Costs

    Summary of Video Annual Costs

    RBOC IPTV REVENUES

    VENDORS LISTING

    Summary of Vendors

    Access Vendors
    IPTV Vendors
    Transmission and Switching Vendors
    Component Vendors

    Detailed Listing of Vendors

    ACTERNA
    Adtran
    Advanced Fibre Communications Inc. (AFCI) (Now Tellabs)
    Alcatel
    Alloptic Inc
    Amino Technologies plc
    AOC Technologies
    Avanex Corporation
    Broadlight
    Calix
    Cisco
    CORRIGENT
    Entrisphere, Inc.
    Ericsson
    Fiberxon
    FINISAR CORPORATION
    FlexLight Networks
    Fujitsu
    GENONE3 TECHNOLOGIES, INC.
    HAMMERHEAD SYSTEMS, INC.
    HUMAX USA Inc.
    iamba Networks
    JDS Uniphase
    Juniper
    Kreatel Communications AB
    LightComm Technology
    Lucent
    Marconi
    Microsoft
    Motorola
    NeoPhotonics
    Nortel
    OCCAM
    OFS
    O-Net Communications Ltd
    Oplink Communications, Inc.
    Optiviva Inc.
    Optical Solutions
    OSAKI ELECTRIC CO., LTD.
    Paceon (Mitsubishi)
    Passav
    Quantum Bridge Communications
    Riverstone
    Salira Optical Network Systems
    Scientific-Atlanta
    Siemens
    Tandberg, Ltd.
    Tellabs
    Terawave
    Tut Systems
    Vinci Systems, Inc.
    Wave7 Optics
    Worldwide Packets, Inc



    Table of Figures


    Figure 1, Fiber to the 'X' Varieties
    Figure 2, Chart of Various xDSL Technologies
    Figure 3, Fiber to the Neighborhood
    Figure 4, Fiber to the Node
    Figure 5, Fiber to the Curb
    Figure 6, PON Basic Arrangement
    Figure 7, RFP PON - Central Office Portion
    Figure 8, RFP PON - Outside Plant Portion
    Figure 9, RFP PON Service Assignments
    Figure 10, Broadcast TV on BPONs
    Figure 11, Broadcast TV
    Figure 12, IPTV General Architecture
    Figure 13, IPTV Global Architecture
    Figure 14, IPTV Access Architecture - xDSL
    Figure 15, FTTP Architecture for IPTV
    Figure 16, IPTV Hub Office Architecture
    Figure 17, IPTV Channel Selection
    Figure 18, Verizon IPTV Subscribers
    Figure 19, SBC IPTV Subscribers
    Figure 20, BellSouth IPTV Subscribers
    Figure 21, Qwest IPTV Subscribers
    Figure 22, Video Network Penetration by RBOC
    Figure 23, Penetration Rate of HHs Passed Vs. Total US Homes
    Figure 24, Penetration Rate of RBOC Video Services
    Figure 25, RBOC HH Passed Vs. Video Services
    Figure 26, RBOC Cumulative IPTV Services
    Figure 27, Long-haul and Network Office Entities Costs
    Figure 28, Software Costs
    Figure 29, Integration Costs
    Figure 30, Cutover Costs
    Figure 31, Video Implementation Costs - All Components
    Figure 32, Cutover Costs vs. Network Costs
    Figure 33, RBOC IPTV Revenues
    Figure 34, Summary of Access Vendors
    Figure 35, Table of IPTV Software Vendors
    Figure 36, Transmission and Switching Vendors
    Figure 37, Component Vendors