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Overview
NTT introduced L-mode on June 26, 2001 aiming to provide internet style content and email access to people at their homes who don't use PCs, and L-mode can also be accessed on the road on new-style public payphones equipped with chip-card readers. Many details of the L-mode service are similar to NTT-DoCoMo's i-mode service.
At the date of this report (July 2002) about 500 L-mode content partners are providing L-mode services, such as banking, entertainment, weather forecast, shopping, tickets, and local government services. Main usage by subscribers is for email, entertainment and weather forecast.
NTT hopes that in the future all fixed line telephones will be equipped with L-mode. Japan Telecom has introduced a similar and competing service: J-web.
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Table of Contents
Executive Summary
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L-mode: concepts and basics
L-mode = fixed telephone internet & email service
L-mode concept (L-mode's origin)
L-mode's origin: Minitel - since the 1980s
L-mode: focus
L-mode: business models
L-mode concept - current implementation
L-mode's current revenue model
L-mode charges
L-mode network technology
L-mode network components
L-mode protocol stack for web/content browsing
L-mode protocol stack for mail
HTTP/1.1 Characteristics for L-mode
L-mode network components
L-Mode Terminals
L-mode terminals - design criteria
L-mode terminals - functionality
Panasonic VE-PV01L / DCP-560L
Pioneer TF-LS700
Panasonic UF-L3CL
Panasonic UF-L3CL (view of top menu)
Panasonic UF-L3CL (email input)
Sharp UX-W70L
NTT Denemon 710LC
Characteristics of some recent L-mode telephones (table)
Some recent L-mode telephones (table)
Typical terminal funtionality (e.g. DCP-550L, P-730LD, P-750LD)
L-mode functionality to Europe and USA
L-mode at public IC card phones
L-mode at public IC card pay phones
functionality
L-mode access at public IC-card pay phones (photograph with explanations)
Japanese language entry
Japanese language text entry demo
L-mode content
L-mode content types
L-mode content types (table)
page description language
content production
user agent
terminal type encoding in user-agent
The Official L-mode menu - L-mode as portal (taking i-mode as a model)
The i-mode menu
Costs to content provider
Number of official L-mode sites (most are free)
Number of L-mode menu sites according to channel status: July 1, 2002 (source: NTT)
Selection standards for the L-mode menu list
Fees for L-mode official content providers
L-mode user experience (1) - Top Menu
L-mode user experience (2) - Main Menu
L-mode user experience (3) - L-menu list
L-mode user experience (4) - Selectable menu list
Non-official L-mode sites
Non-official L-mode sites
L-mode subscriber numbers and profile
L-mode takes off much more slowly than i-mode did 3 years ago
L-mode targets primarily the following subscribers
Age profile of L-mode users
L-mode users are older than I-mode users (comparing i-mode and L-mode user age profiles
Analysis of L-mode user numbers and profile
L-mode traffic
Entertainment and weather forecast attract largest amount of L-mode access
Analysis of L-mode traffic profiles
L-mode traffic, some notes
L-mail and S-mail
L-mail and S-mail
L-mail usage
Junk mail (spam) - a substantial issue
M-Commerce and m-transactions
L-mode supports a range of m-commerce and m-transactions
Location dependent services
Location dependent services
Advertising on L-mode
Advertising on L-mode
L-mode industry structure
Major sectors of the L-mode industry
A few outstanding examples of leaders in the i-mode industry
L-mode trends and risks
Trends and major issues
J-Web by ODN by Japan Telecom
J-Web's User Charges
J-Web content channels
Comparing J-web with L-mode
J-web by Japan Telecom
Developing content for L-mode
Developing content for L-mode: General
Developing content for L-mode: simplified HTML
L-mode report summary
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