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Overview
Since it's introduction in 1999, i-Mode is driving the development of the mobile internet world-wide. i-Mode is the driving force behind m-mode, e-mocion and other i-mode derivatives in the world. "Vodafone-Live!" originated as "J-sky" in Japan, and "J-sky" was developed in reaction to i-mode's explosive success. Still today i-mode is driving "Vodafone-Live!" through competitive pressure.
Around 40 million Japanese subscribers use i-mode every day. i-mode has become a completely new multi-billion Dollar business and part of the essential infrastructure of Japan, as well as driving the development of the global wireless internet revolution.
Read this report, if you need to understand the rapidly developing wireless internet industry and it's key driver: i-mode. Read this report also, if you are planning to do business in Japan's wireless industry, or if you are thinking to use i-mode for your business in Japan: most businesses in Japan either use i-mode, or even depend on i-mode for efficient operations. Read this report also, if you want to learn a new way to directly contact 40 million Japanese consumers. This report will also help you to understand, what mobile multimedia may look like a few years down the road in USA and Europe.
The report explains imode's business models, user experience, detailed usage statistics, pricing, cash flows, the structure of the industry, location dependent services, security, the new c-mode services, and a lot more in 195 slides, including approx. 40 Figures and 60 Photographs and 11 tables.
Table of Contents
- Executive Summary, Agenda
- Concepts and Basics
i-mode in a nut shell
Scope in Japan, global scope, subscriber numbers for i-mode, EZweb, Jsky/Vodafone live, and H (1999 - 2003)
Cumulative subscriber numbers for i-mode, EZweb, Jsky/Vodafone live, and H (1999 - 2003)
I-mode Concept: General, business models, current implementation
i-Mode's revenue models
Typical i-mode customer's monthly bill
Typical i-mode packet transfer charges
Correlation between voice and i-mode ARPU
Stabilization of ARPU by i-mode, ARPU data for DoCoMo, KDDI, Jsky/Jphone for voice, data and total (1994 - 2003)
ARPU data for DoCoMo, KDDI, Jsky/Jphone for voice, data and total (2000 - 2003)
Churn data: DoCoMo, KDDI, Vodafone (1996 - 2003)
Comments
Money flows on i-mode
Offers tuned to user's needs
- Handsets - where is the "sweet spot" for i-mode handsets?
i-mode handsets - a crucial factor for i-mode's success
Evolution of i-mode handset displays (Nokia NM502i, NEC N502it, SONY SO 503i, NEC N504iS, FOMA P2102V)
Trends towards the "sweet spot"
Weight and volume data and trends for DoCoMo, i-mode and FOMA/3G (1990 - 2006)
Battery standby time data and trends for DoCoMo, i-mode and FOMA/3G (1990 - 2006)
- Japan's market for mobile phones
Monthly shipments (data for Jan 2001 - Jul 2003)
Market size for camera phones (data and estimations for 2001 - 2004)
Market shares of the camera phone market by phone manufacturer (data for 2001 and 2002)
- Handsets - examples
2001: Characteristics of some 503i i-Mode handsets
DoCoMo's N504iS, with sample images and discussion
June 2003: overview of DoCoMo's 505i series
DoCoMo FOMA P2102V camera and video 3G i-mode phone
- i-appli: JAVA on i-mode
i-appli overview
i-mode usage data for JAVA handset users compared to average i-mode usage (data for 1999 - 2003)
- Official i-mode menu
Overview of the official i-mode menu premium sites
Market size of premium sites (i-mode pay sites), (market data for the period 1999 - 2003)
Which fraction of i-mode subscribers register and pay for premium sites? (data for 1999-2003)
For how many premium sites do premium site subcribers register on average? (data for 1999-2003)
- I-mode experience 2003 (FOMA, 3G)
Navigating the menu, Top menu, The i-menu, The menu list, Menu list - main headings, the weather section
A note on waiting times, and latency
- I-mode experience 2001 (SONY SO503i)
Navigating the menu, Top menu, The i-menu, The menu list, Menu list - main headings, the weather section
A note on waiting times, and latency
- Unofficial sites, i-mode as a platform and ISP
- i-mode Usage and Traffic Profiles
Average i-mode data usage (usage data for 1999 - 2003)
i-mode data usage specifically for particular groups of i-mode handsets (data for 1999 - 2003)
i-mode user profile (by age and gender)
i-mode web access statistics by subject area (data for Sept 2000 to Apr-June 2003)
typical page view statistics for top ranking i-mode sites (data for Apr-June 2001 to February 2003)
i-mode statistics: system access/user/day, i-mode data usage/user/day, and total i-mode system usage for
sending and receiving email, for viewing web pages and total traffic (2003)
ratio of i-mode traffic to official menu states and non-official sites (data for 1999 - 2003)
Ratio of email usage to webusage (data for 2001 - 2003)
- i-mode mail and messaging
Types of email and message services, basic usage statistics
Basic i-mode email specifications
About spam email on i-mode
- E-moji (image characters) as a competitive tool
DoCoMo's emoji
J-Phone/Vodafone's emoji
How do e-moji travel from DoCoMo to a PC or to a J-Phone terminal?
- Japanese language entry
Basics, demo, predictive entry systems
- M-Commerce and M-Transactions
Overview, average number of subscribers registered for paysites
- Security
Security, SSL
Finger print recognition
- 2D bar codes - a de-facto standard
2D bar codes
Using 2D bar codes as part of a payment system
- Location dependent services - i-area
Overview, User interface, services, comments
- C-mode - Coca-Cola vending machines linked to i-mode
Overview, the Cmode vending machine
Purchasing goods and services with Cmode
Comments
- Advertising and marketing on i-mode
Overview, Banner advertisements
Message free
The toku-suru menu
D2C
Creative advertising with i-mode
Before you consider advertising on i-mode
- i-mode industry structure
Major sectors
Outstanding examples of i-mode industry companies
- i-mode - trends and risks
- WAP versus i-mode
- Why is i-mode so successful in Japan?
General, i-mode email, content, DoCoMo's win-win-win strategy
- How did Japan's telecom industry become one of the world's most competitive?
Dominance but no monopoly for NTT
Japan's mobile phone market, (subscriber numbers by carrier, data for 1998-2003)
- Why was the mobile internet (i-mode) born in Japan?
NTT's research
DoCoMo's competitors
Market shares in Japan's mobile communication markets (data for 1998 - 2003)
Overview of Japan's mobile 2G internet systems
Overview of Japan's mobile 3G internet systems
Mobile internet subscriber numbers (1999-2003)
ARPU data (for voice, data and total) for DoCoMo and DoCoMo's competitors (1994-2003), and enlarged view (2000-2003)
Churn for DoCoMo and competitors KDDI and J-Phone/Vodafone
- DoCoMo - the company
Overview, DoCoMo's R&D
DoCoMo's strategic directions and partnerships
Selected partners
DoCoMo's globalization strategy and results
DoCoMo's international strategy, recent moves
DoCoMo's major international partnerships
DoCoMo's major international partnerships in Europe
- Comparing Japan with the GSM area
Handsets are crucial
ARPU: Japan compared with GSM countries
Comparing subscription ARPU and Prepay ARPU for different countries (data for the year July 2002 - June 2003
ARPU for data and voice (2000-2003)
Table comparing Japan with GSM countries, including trends
- Developing content for i-mode
General, chmtl
Buildlng business in the i-mode arena
About joint-ventures in Japan
- Summary
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